Items Exhibition

branding & design | spring 2018 

I worked with my Fashion History and Research professor Rikki Byrd to develop the branding and promotions for my class’ final exhibit.

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Our class exhibit was based on the MoMA Items: Is Fashion Modern? fall 2017 exhibit. Viewer’s could both learn about the history of silk, cotton, the sneaker, denim, and the high heel as well as make their own connections with the items that frequent fashion and closest.

 
 
Logo Option 1: I used zoomed in photographs of the items to highlight the materiality of each. How we touch and interact with these materials is what makes them essentials in modern fashion.

Logo Option 1: I used zoomed in photographs of the items to highlight the materiality of each. How we touch and interact with these materials is what makes them essentials in modern fashion.

Logo Option 2: The distinct shape of each of the five letters in “items” demonstrates the iconic impact each item has in modern fashion.

Logo Option 2: The distinct shape of each of the five letters in “items” demonstrates the iconic impact each item has in modern fashion.

Logo Option 3: This minimalist approach mirrors MoMA’s “Items” design and emphasizing the viewer finding their own experience and connection in each item.

Logo Option 3: This minimalist approach mirrors MoMA’s “Items” design and emphasizing the viewer finding their own experience and connection in each item.

 
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